ACT renames itself « APRICOT COMPUTERS ». This is due to the success of the Apricot F1 and their desire to conquer the US market. They enjoy 30% of the UK market share and are a key European player in this new industry. They boast a 92m£ turnover and a 10.6m£ profit.
Massive advertising campaigns are launched all over Europe and in the USA. A star is born.